Any business with a website must dedicate time and effort to setting up a great website and driving people towards it. If either of these factors is missing, you can end up with people visiting the website but not staying long or not visiting it at all.
There are tools that must be used effectively to bring visitors to your website and to track that progress. Tracking key metrics is a pre-requisite for mapping a strategy going forward and monitoring progress and the effectiveness of that strategy. Some firms offer website marketing in Melbourne, which can really help a business by providing helpful tools and expertise.
So then, what must your business start tracking for you to take your marketing efforts to a higher level? It’s important to track all website leads. These include any forms on the website that are filled out and submitted and any call requests. This data gives a clear indication of whether your SEO and advertising efforts are succeeding.
Tracking calls is very important. You can also consider recording calls for these purposes. Another important tool that is often overlooked is digital reputation monitoring. Naturally, not ever comment or mention that your business gets online is positive, so if you only track the number of mentions, your data might be misleading. It’s good to get an idea about the kind of reputation your business has online. Social analytics is also helpful because engaging with people on social media must soon translate to web traffic. All of this goes into website marketing in Melbourne.
With eBrandz, you can get the very best in terms of marketing analytics. The dashboard is an excellent way to view all kinds of data in real-time. This information can be used to generate regular reports with key findings. The company has a great reputation and a lot of good client feedback in relation to the services provided. Discover the best tools for generating and monitoring traffic with website marketing in Melbourne.